Big data analytics and marketing applications company Teradata Corporation has acquired Appoxee, a mobile marketing software-as-a-service provider. Appoxee?s solutions will be integrated into the Teradata Integrated Marketing Cloud and the Teradata Digital Marketing Center. This will help Terradata provide marketing solutions that help data-driven businesses deliver more individualised information and communications to their customers, based on the type of brand engagement experience those customers want and expect.
Commenting on the development, Darryl McDonald, president, Teradata Marketing Applications, said ?By adding Appoxee?s leading mobile marketing solutions, we?re further helping our customers use data to know more about their customers? true preferences, and do more to realize the benefits of individualised data-driven marketing.?
