Bharti Airtel has announced 20-25 per cent increment in its prepaid plans. This move aims at attaining higher average revenue per user (ARPU) of Rs 200 and further to Rs 300.

The new tariffs will come into effect from November 26, 2021.

The operator believes that a higher ARPU will enable the substantial investments required in networks and spectrum, and roll out of 5G in India.

Bharti Airtel has always maintained that the mobile ARPU needs to be at Rs 200 and ultimately at Rs 300, so as to provide a reasonable return on capital that allows for a financially healthy business model.

Under the revised tariffs, the base Rs 79 plan will now cost Rs 99 which will offer Rs 99 worth of talktime, 200 MB data, and 1p/sec voice tariff with a validity period of 28 days.

Prices of unlimited voice bundle plans, too, have been increased by Rs 20 to Rs 501, across all plans under this category.

Further, under the new regime, the operator’s Rs 149 plan is now priced at Rs 179 with a validity period of 28 days and benefits such as unlimited calling, 100 SMS per day, and 2GB of daily data while the high-end plan of Rs 2,498 has been revised to Rs 2999 with a validity period of 365 days, and benefits such as unlimited calling, 100 SMS per day and 2GB daily data.