Vodafone Idea Limited (Vi) has partnered with Paris-based Team Vitality to boost the esports ecosystem in India. The two companies have announced a long-term union with an aim to create opportunities and exposure for esports fans and gaming enthusiasts.
The partnership encompasses many aspects such as brand sponsorship, content partnerships, gaming events and experiences. This will enable Vi customers to participate in esports and allow exclusive access to tournaments and teams.
Commenting on the partnership, Avneesh Khosla, chief marketing officer, Vi, said, “Gaming has always been our strategic focus area and we have continuously strived to strengthen our gaming portfolio with right partnerships and relevant offerings. Over the last few years, esports has revolutionised the mobile gaming arena, especially with younger audiences, and hence, deepening our focus in this space was a natural progression for Vi Games. We are excited to partner with one of the leading esports organisations of the world – Team Vitality. Together, we aim to drive and democratise access to the esports ecosystem in India. In the coming months, we will introduce some exciting esports and other youth-centric content for our consumers to experience.”
Meanwhile, Randall Fernandez, managing director, Team Vitality India, said, “We are happy to announce our partnership with Vi. We are at a juncture where technology will catapult gaming to the next level and eagerly look forward to our journey together. We will unlock new horizons searching for aspiring gaming talent across the length and breadth of the country, set new precedents and create indelible marks within the esports industry.”
