The Telecom Regulatory Authority of India (TRAI) has directed all telecom service providers (TSPs) to deploy artificial intelligence (AI) and machine learning (ML)-based unsolicited commercial communications (UCC) detection system to detect, identify and act against senders of commercial communication who are not registered in accordance with the provisions of Telecom Commercial Communication Customer Preference Regulations, 2018 (TCCCPR-2018).
According to TRAI, TSPs have implemented such detection systems as per their suitability and feasibility. However, unregistered telemarketers (UTMs) are continuously evolving new techniques to send unsolicited communications and the current UCC detection systems deployed by the ATSPs are not fully capable to detect such UCC.
Therefore, in order to have uniformity of UCC detection system implementations, TRAI has directed all telcos to deploy AI/ML-based UCC detection system capable of constantly evolving to deal with new signatures, new patterns and new techniques used by UTMs. TSPs have also been directed to share intelligence with other operators using distributed ledger technology (DLT) platform. Further, telcos have been directed to ensure that such UCC detection system shall detect senders who are sending UCC in bulk and not complying with the provisions of the regulations. All the telcos are directed to comply with the above directions and forward an updated status on actions taken within thirty days.
