According to a report by Counterpoint Research, India’s smartphone market is expected to witness a sharp decline in shipment volumes in calendar year 2026 as rising memory and storage costs continue to push up handset prices.
While shipment volumes are projected to decline, the market is expected to register value growth, driven by continued premiumisation and increasing sales of higher-priced smartphones.
According to Counterpoint Research, smartphone prices in India rose by more than 20 per cent year-on-year during the first half of 2026, primarily due to higher DRAM (memory) and NAND (storage) costs.
Looking at the full year, Counterpoint expects smartphone shipments in India to decline by around 10 per cent in 2026.
