Union Minister of Communications and Development of North Eastern Region has chaired the third quarter (Q3) of 2025-26 strategic review and planning meet of Bharat Sanchar Nigam Limited (BSNL) in New Delhi. He emphasised the need to increase BSNL’s mobile customer base and average revenue per user (ARPU), focus on improvement of quality of service (QoS) parameters and achievement of revenue targets.
During the meeting, a detailed, circle-wise review was undertaken of the achievement of revenue targets across all service verticals. The performance of individual circles was assessed, with a focus on identifying best practices and addressing gaps to ensure sustained revenue growth.
Special emphasis was laid on growth of mobile customer base and initiatives to strengthen BSNL’s presence in the mobile segment. Highlighting operational progress, the minister said that while some circles had shown appreciable growth in mobile customer base, other circles needed to improve.
Further, the minister noted that there was quarter-on-quarter (Q-o-Q) mobile ARPU improvement. Circles where ARPUs were flat were urged to raise their ARPU levels. Measures to increase mobile ARPU through improved service offerings, customer retention strategies, and value-added services were also deliberated.
The minister reviewed key QoS parameters, including mobile network availability and mean time to repair (MTTR). Circles like Kerala, Tamil Nadu, Uttar Pradesh (UP) East, Karnataka, Punjab, Gujarat, Andhra Pradesh, Kolkata, Himachal Pradesh and Uttarakhand were identified as leaders in Mobile BTS MTTR with significant Q-o-Q improvement.
Directions were issued to all circles to continuously improve network reliability, reduce downtime, and ensure timely fault resolution to enhance customer experience.
Furthermore, in the enterprise business segment, the union minister congratulated five star-performing circles including Karnataka, Odisha, Gujarat, Haryana, and UP (West), for their commendable performance in acquisition and growth of enterprise business.
Circle-wise plans and strategies to achieve revenue targets for the fourth quarter of the current financial year were presented and discussed. The minister instructed all chief general managers (CGMs) to focus on achieving revenue targets through sustained customer acquisition and continuing emphasis on QoS.
Moreover, the minister concluded by emphasising the need for focused execution, accountability, and close monitoring of performance at the circle level in the last quarter of this fiscal with the explicit objective of meeting and exceeding the revenue targets set for circles.
