YU Televentures, a wholly-owned subsidiary of Micromax, aims to sell 500,000 units of Yunique, its recently-launched 4G smartphone, by mid-November 2015. Achieving this feat, may also result into YU becoming number one online-only handset brand in India.
Launched in December 2014, the subsidiary had so far sold one million units of its Yureka, Yureka Plus and Yuphoria models under the YU brand.
