Idea Cellular has partnered with Mahindra Comviva to deploy latter?s digital marketing solution – iECON (Interactive End-of-Call Notifications).
Through this partnership, Idea has announced transition from segmented mass marketing campaigns to contextual marketing.
Analytics based contextual marketing allow operators to achieve significant increase in recharge value.
iEOCN is a digital marketing solution to improve marketing effectiveness by delivering contextual offers with end of call notification. The solution will enable Idea Cellular to reduce customer churn, enhance customer loyalty by executing personalised and interactive campaigns which will eventually generate incremental revenue.
