Intex Technologies Limited has earmarked an investment of Rs 1 billion in 2015-16 to boost its retail presence in India. To this end, the company will open 400 exclusive stores called ?Intex Smart World? in the country. These stores will feature the company’s range of mobile phones, IT accessories and televisions. According to the company, the investments will be made through internal accruals over the next one year.
Intex Technologies plans to first establish the Intex Smart World stores in the metro cities and then move to other A and B category cities.
The company is planning to leverage these standalone outlets as the single touch-points for its customers. These stores will also provide some after sales services and act as reference points for its service centres in case of any advanced help required by the customers.
