Korea-based electronics player Samsung is targeting to garner a 50 per cent market share in the Indian mobile market, says news reports.
Currently, the company has 40 per cent market share in the Indian mobile market. For the past few years, the company has been gaining 10 per cent of the mobile phone market in the country. Samsung is looking at increasing its market share in the mobile segment in the country to 50 per cent in 2013.
To increase its dominance in the Indian market, the company is planning to further strengthen its presence with new launches in the smartphone category. As per the country, the growth in the mobile phone industry is being led by smartphone category. As of now, Samsung has 48 per cent share in the smartphone category in the country.
Currently, Samsung has three exclusive branded stores in Delhi, Kolkata and Ahmedabad. It plans to open up 20 more branded stores across the country in early 2013.
