Faced with stiff competition, falling profits and a declining user base, Bharat Sanchar Nigam Limited (BSNL) is pulling out all stops to retain its position in the telecom space.
Prior to this, it was reported that the company has already undertaken a multi-pronged agenda to stem losses. This included optimising capex and opex via convergence, consolidating infrastructure and strengthening stable revenue streams through a focus on broadband and enterprise business.
Also, the incumbent is focused on monitoring the revenues obtained from the country?s top 100 cities and are on customer care, service delivery, service assurance, revenue management and asset management.
Aggressively promoting data usage and value added services is also on the agenda, as is segregating commercial and social activities, migrating the current network to a next generation one and consolidating and delivering various services to end customers across different technologies.
Region-wise, BSNL is looking to generate Rs 4 billion in revenues from its Ernakulam Secondary Switching Area (SSA) unit during financial year 2012.
The company had touched Rs 3.8 billion in financial year 2011.
BSNL aims to provide about 25,000 landline connections and 0.25 million mobile connections in this SSA in the current fiscal
