Aircel has launched 3G services in Punjab.

Commemorating the launch, Sandip Das, Group CEO, Maxis said, ?This has been an important year for us in the Indian market, where we finally established our pan India presence, while keeping a date with India’s future by successfully gaining a foothold on 3G and BWA licenses at the auctions.”

“The Aircel team has shown strong execution skills staying much focused on our strategic intent in a crowded market, where we were given little chance to succeed. Our commitment to the market is underlined by the investment of over $8 billion we have made already and a further $3 billion we plan to spend in the next three years. We see mobile terminal devices giving Internet a new lease of life in a data starved environment as wide band data networks, starting with 3G, shrink distances.”

Gurdeep Singh, COO, Aircel said, ?We have been working very hard in getting this right and have taken every step with deliberation. This is reflected in our success in the years leading up to 2010. 3G is a natural next step. We are excited about 3G, as we see it as something that will begin to transform our lives in many ways. The youth comprise over 50 percent of the country?s population and are among active internet users and also avid users of Facebook, YouTube and other social networking sites. The launch of 3G services on Aircel will address the high speed digital needs of the consumers thus unleashing the power of the Internet further creating opportunities for education, employment, engagement and entertainment which will empower the consumers and impact their lifestyle.?

The base rate of Aircel?s 3G data plans is Re 0.0 3 per 10 KB and the monthly rental varies between Rs 132 and Rs 802. Customers can avail downloads ranging between 75 MB and 1024 MB, including inbuilt voice and SMS services.