Exset, a leading player in pay-TV ecosystems for emerging markets, has appointed Gary Ellis as its chief technology officer.

With over thirty years’ experience in the television business, Ellis has worked at senior levels on system and product architecture, product design and strategy.

He has been associated with organisations like Seachange International/Events, Microsoft Mediaroom and Abekas Video Systems.

Commenting on joining Exset, Ellis, says, ?I?m looking forward to working with Exset, providing viable solutions for pay-TV in emerging markets. The challenge is to facilitate the creation of pay-TV systems that are suitable for the majority of the population, not just the elite. This requires an innovative approach to monetisation, which is Exset?s core rationale.?