Spice Retail Limited has entered into a deal with Flipkart wherein select flagship smartphones from the manufacturer will be exclusively available on the latter?s portal for launch. Some of the Flagship products will be available starting mid-September and Flipkart is looking forward to selling 100,000 smartphones in the initial few days.

Spice has identified key products that it intends to launch through Flipkart. The company aims to capture 10 per cent market share of the overall online sales market for smartphones.

Both, Spice and Flipkart, through this association, hope to offer customers a varied choice of products in the handset market.