Lukup Media announced a new partnership with Warner Bros. Digital Distribution, through which the Studio?s newly released movies and a selection of many new releases, catalogue titles and TV series, will be offered to viewers via an on-demand TV channel powered by a new product called the Lukup Player. The Lukup Player delivers a combination of live and on-demand content on Televisions and other devices people use to consume content.

The deal will see titles made available through the on-demand service from February 2014, as well as future new releases. Users will have access to more than 200 films and TV series from the Warner Bros. library.

Lukup Media plans to launch the Lukup Player in February 2014 and it will carry multiple on-demand channels that it will deliver on TV in addition to the live TV channels carried by satellite and cable platforms.