Celkon Mobiles has adopted ?rule the change? as its purpose statement.
?The rebranding coincides with the company?s imminent strategy, which is about repositioning Celkon Mobiles as a synonym to ?today?s technology?, one that will quell the old, insipid way of life. We want to favor the young and the brave. We are one of them; restless, youthful and looking for an answer. We believe that these changes are essential in order to continue to grow, compete efficiently in the current market, and improve the rapport between our people and the products and services we deliver. It reflects our desire to emphasise on potentials that distinguish us from our competitors. We have a strong aspiration and a responsibility to build a well-connected world?, said Y. Guru, chairman and managing director, Celkon Mobiles.
