Comviva has announced its strategic partnership with Vietnamobile to power artificial intelligence (AI)-led intelligent customer engagement. As a part of the engagement, Comviva shall help Vietnamobile deliver personalised, contextual communications in real-time and at scale with MobiLytix real-time marketing.
Commenting on the partnership, Raymond Ho, CEO, Vietnamobile, said, “We have been investing significantly in digital for the past few years to build an integrated customer experience. Our partnership with Comviva shall help us add deep level of personalisation and enable us take full control of engagement across the entire customer lifecycle”.
Meanwhile, Manoranjan (Mao) Mohapatra, CEO, Comviva, said, “Digital has become an all-important bond between customers and businesses. We are thrilled to partner with Vietnamobile in their customer experience journey and are confident that MobiLytix shall go a long way in helping them deliver personalised and seamless experiences to their customers.”
Also, Arun Dubey, director, information technology, Vietnamobile, said, “The partnership shall empower Vietnamobile to bring seamless experience to millions of its customer and enable marketing teams to plan and execute upsell, cross-sell, and retention campaigns, quickly and efficiently. Advance AI and data science models shall improve decisioning quality to drive customer experience, reduce churn and boost revenue.”
MobiLytix is one of the leading marketing platforms globally that unifies customer engagement, data science and intelligent AI-driven automation capabilities within a single platform to execute campaigns in real-time and at scale. By engaging customers with the right message, at the right time, across any channel, organisations can improve customer experience, increase customer lifetime value, and drive revenue growth. With over 200 million deployed customer base and clients achieving incremental revenue of 8 and more, MobiLytix has a proven track record of customer success.
