ZengaTV has introduced Virtual HD mobile TV applications for the subscribers.
Virtual HD mobile TV offers dynamic categories with search-based optimised directory listings. Personalised playlist viewing helps users create their own channel lists of favourites. It offers faster in-app browsing for Live TV, movies and video on demand (VOD) sections along with pause and play options for VOD and movies. The application supports rich media, pre-roll videos, and ad wrapping technology which allows advertisements to be played at the launch and closure of the application. The application also supports data generation for extensive advertising tracking and monitoring.
ZengaTV services are accessible across leading mobile networks such as Idea Cellular, Vodafone India, Bharti Airtel, Aircel, Bharat Sanchar Nigam Limited, Mahanagar Telephone Nigam Limited, Reliance Communications and Tata Teleservices Limited as well as on the web
Commenting on the launch of the application, Shabir Momiin, managing director and chief technology officer, ZengaTV, says, ?We believe that mobile TV is ready to graduate from occasional on the move TV snacking to being a enhanced second TV replacement; specially with widespread availability of affordable tablets. Accordingly, ZengaTV has invested close to 2,000 man hours of research and development effort in rolling out the new app. The app features multiple innovations to enable a mobile TV lifestyle that matches the infotainment needs of current generation across age groups.?
