TATA DOCOMO has introduced the Twitter application for GSM prepaid customers. This platform will permit users to activate any value added service or application through Twitter upon recharging.
To register, customers are required to access TATA DOCOMO?s page on Twitter and provide their mobile number. Thereafter, they will be sent a pin code for verification through SMS.
Once the verification code is received, customers are required to access the company?s Twitter page once again and key in #code . The user will then receive a registration confirmation. To activate value added services, the customer is required to access TATA DOCOMO?s Twitter page and key in #act# . They will receive a confirmation thereafter.
Commenting on the initiative, Ritesh Ghosal, head of brand marketing, Tata Teleservices Limited said, ?As a brand, TATA DOCOMO has always differentiated itself with its Innovations, whether it is Re 0.01 per second pricing for calls, or advertising, efforts have always been made to add value to the lives of consumers. With the increasing consumption of Internet and the rise of social media it makes ample sense to be present on the medium where people are spending time at present or they are likely to spend time in the future. Our community on Facebook is amongst the strongest in the world and Twitter too will reach the same levels quite soon.?
TATA DOCOMO has introduced the Twitter application for GSM prepaid customers. This platform will permit users to activate any value added service or application through Twitter upon recharging.
To register, customers are required to access TATA DOCOMO?s page on Twitter and provide their mobile number. Thereafter, they will be sent a pin code for verification through SMS.
Once the verification code is received, customers are required to access the company?s Twitter page once again and key in #code . The user will then receive a registration confirmation. To activate value added services, the customer is required to access TATA DOCOMO?s Twitter page and key in #act# . They will receive a confirmation thereafter.
Commenting on the initiative, Ritesh Ghosal, head of brand marketing, Tata Teleservices Limited said, ?As a brand, TATA DOCOMO has always differentiated itself with its Innovations, whether it is Re 0.01 per second pricing for calls, or advertising, efforts have always been made to add value to the lives of consumers. With the increasing consumption of Internet and the rise of social media it makes ample sense to be present on the medium where people are spending time at present or they are likely to spend time in the future. Our community on Facebook is amongst the strongest in the world and Twitter too will reach the same levels quite soon.?
