Nokia and Vodafone today joined hands to launch Nokia Life Tools services targeted at providing Indian consumers with access to relevant content on agriculture, education, healthcare and entertainment. This tie-up between two leading companies in the telecom sector represents a wide scale distribution model that will empower Vodafone Subscribers with access to life improvement Nokia Life Tools services available in a simple icon based, graphically rich user interface.
As part of the association, relevant content in the areas of agriculture, education, healthcare and entertainment will be offered starting at Rs 30 per month to the growing rural and semi-urban mobile consumers. Vodafone customers will be able to seamlessly activate Nokia Life Tools across areas with network availability.
Speaking on the announcement, V. Ramnath, director, operator channel, Nokia India, said, ?Filling in the information gaps with Nokia Life Tools, we strive to contribute towards empowering people in the emerging markets with the right tools to help them make informed decisions in their daily lives. For this service to scale and benefit larger section of users, it is important to have a strong partner like Vodafone who share Nokia?s vision of empowering people with the right tools.?
Commenting on the launch, Kumar Ramanathan, CMO, Vodafone Essar Limited said, ?We are proud to be associated with Nokia to offer Nokia Life Tools services focused on India?s rural and semi-urban market. Through this alliance, Vodafone will be able to bridge the information gap by providing access to information on agriculture, education, healthcare and entertainment for our customers in rural markets.?
Nokia has collaborated with multiple partners including IGNOU, State Agriculture Marketing Boards, Syngenta, Pearson, EnableM, NDTV among others to create a rich ecosystem to deliver the services. This service is available on a range of entry-level Nokia handsets including the popular entry level devices and is available in 11 Indian languages including Hindi, Gujarati, Tamil, Telugu, Bengali, Oriya, Assamese, Marathi, Malayalam, Kannada and Punjabi in addition to English.
