Comviva has unveiled an all-new no-code artificial intelligence (AI) workbench for its flagship MobiLytixTM Marketing Studio.
The platform has been instrumental in delivering many key use cases such as churn prediction, next-best offers, AI-driven cross-sell/upsell, send-time optimisation, customer profile enrichment, customer care, order fallout prediction, fulfilment lead time prediction and sales forecasting.
MobiLytix AIx is available in a software-as-a-service (SaaS) model on hyperscalers, and allows quick access without extensive installation or configuration. The new solution also includes application programming interfaces (APIs) for connecting with industry-standard data platforms. Integrated with comprehensive security features, it allows communication service providers (CSPs) to safely store their data, whether on-prem or in the cloud. In addition, the platform now features a generative AI (GenAI)-driven chatbot for enhanced user experience and product assistance.
Further, with the AI Workbench, data scientists and marketers gain access to a library of embedded attributes, models, and algorithms across business-to-customer (B2C) and business-to-business (B2B) customer lifecycle processes, significantly reducing the time needed to develop and implement AI/ machine learning (ML) models. Furthermore, it offers insightful data storytelling to understand customer responses compared to predicted behaviours.
Commenting on the announcement, Amit Sanyal, executive vice president and chief operating officer, MarTech Solutions, Comviva, said, “With our new no-code AI workbench, we deliver ready-built solutions for faster time-to-market and increased returns from customer value management (CVM) programs. MobiLytix AIx empowers telecom operators with a customer-centric, self-managed data science interface for maximising customer lifetime value for B2C and B2B businesses. The new shall be a game changer for the evolving needs of CSPs by significantly accelerating real-time customer campaign delivery.”
