ZTE has appointed Ni Fei as its president of mobile devices. Fei will take full charge of ZTE’s mobile devices business while continuing to act as president of Nubia Technologies.

Going forward, Fei will lead the team in devising medium-term and long-term strategies in areas like 5G and internet of things (IoT), to address the changes and challenges in global terminal markets, according to ZTE.

Fei joined ZTE in 2001, and since 2004 he has been engaged in ZTE’s terminal product operation. In 2012, he participated in the establishment of Nubia and became the general manager of Nubia Smartphones.