Xiaomi has signed a strategic partnership with Taboola, a global firm that provides recommendations for the open web.

As part of this partnership, Taboola will power recommendations across Xiaomi smartphones with Taboola News.

Taboola News uses Taboola’s publisher network to directly offer recommendations on smartphones and web browsers.

As part of a long-term strategic partnership with Taboola, Xiaomi will integrate these recommendations into its more than 100 million overseas smartphones.

Further, Taboola News creates new revenue opportunities for mobile carriers, device manufacturers, publishers, and brands.

Also, publishers receive increased user traffic at no additional cost and advertisers have more opportunities to tap into Taboola’s massive reader scale to reach the right audiences.