According to Sensor Tower Store Intelligence data, worldwide consumer spending on in-app purchases, premium apps, and subscriptions across the App Store and Google Play is forecasted to reach approximately $133 billion.
As per the report, the adoption and spending for both mobile games and non-game apps had recorded a significant increase in 2020. However, market trends began normalising in 2021.
Further, global consumer spending on mobile app is expected to grow 19.7 per cent year-over-year from $111.1 billion in 2020.
Moreover, the two platforms’ spending relative to each other remained the same as in 2020. The App Store witnessed about 1.8 times the revenue as Google’s marketplace.
