Sathesh Murthy, managing director and engineering head (India), RingCentral

Sathesh Murthy, managing director and engineering head (India), RingCentral

Today, it is imperative for organisations to leverage the latest digital solutions to increase operational efficiency and agility. RingCentral, a cloud-based phone system providing secure, hosted phone and fax functionality over the internet, plays a key role in this transformation. In an interview with tele.net, Sathesh Murthy, managing director and engineering head (India), RingCentral, discusses how the cloud is reshaping the telecom space and highlights RingCentral’s key offerings…

What are the current trends and innovations in cloud technology that are reshaping the telecom sector? What role is RingCentral playing in this space?

The convergence of cloud technology and India’s telecom sector is ushering in a new era of innovation and efficiency. Cloud-based solutions are playing a pivotal role in this transformation, optimising telecom operations across various functions, inclu­ding bi­ll­ing, customer management and network monitoring.

RingCentral is also playing a pivotal role in reshaping the telecom sector. With a presence in over 45 countries and support for 18 languages, RingCentral is committed to meeting customers where they are. The recent inclusion of India among its supported countries signifies an expansion of its reach, allowing multinational organisations with a presence in India to leverage RingCentral’s cloud-based solutions. RingCentral’s global reach, unified cloud communication and collaboration solutions in the unified communications-as-a-service (UCaaS) and contact centre-as-a-service (CCaaS) domains are crucial in this transformation. They help telecom operators address the dynamic needs of their customers while expanding their market presence.

What opportunities are next-generation technologies such as AI/ML creating for the communications sector? How is RingCentral leveraging these?

Next-generation technologies, such as artificial intelligence (AI) and ma­chine learning (ML), are resha­ping the communicatio­ns sector, particularly in mar­ke­ts such as India. We are fo­cu­sing on actively leveraging these technologies to address the evolving needs of businesses and customers. Owing to the surge in re­mote work and digital co­m­munication, Ri­ng­Central’s AI-driven solutions have be­en tailored to help businesses in In­dia ext­ract valuable insights fr­om the vast volume of conversation data generated.

We prioritise transparency, privacy and data security, fostering trust in RingCen­tral’s AI-driven solutions. As India is witnessing a rapid increase in internet usage and smartphone adoption, thus the demand for cloud-based communication solutions is on the rise. RingCentral’s introduction of AI-driven communication solutions in India positions it at the forefront of digital transformation. These solutions cater to businesses looking to enhance their communication strategies, streamline operations and imp­rove customer satisfaction in this dynamic and fast growing market.

What are the implementation and security challenges associated with cloud communication? How does the company address these?

Cloud computing security involves safeguarding sensitive data stored in the cloud from unauthorised access, theft, or harm. One of the primary difficulties is the shared infrastructure, whereby multiple organisations utilise the same infrastructure, increa­sing the potential for data breaches. To guarantee the safety and integrity of cloud-based systems, organisations must take measures to secure data and comply with legal and regulatory requirements.

RingCentral has received the necessary appro­vals from India’s Dep­ar­tment of Teleco­mmu­nications and the Telecom Regulatory Au­­thority of India, us to provide secure and compliant clo­ud telephony services to enterprises in India. Our dedication to security is evident in our ro­bust information security practices, safeguarding against threats such as data breaches, vishing, and smishing, in adherence to the highest global standards. We also prioritise strict compliance with global privacy laws, such as the General Data Protection Regulation, providing peace of mind to our customers and end-users. In addition, we offer powerful front-end security controls for administrators and within our application, giving customers the tools to enhance the security of their everyday communications, including authentication controls and spam blocking.

What are your future growth strategies and expansion plans in India?

Cloud communication and collaboration solutions are essential for modern businesses. RingCentral offers the most advanced cloud PBX, widely recognised in the industry. Additionally, we deliver the most comprehensive and tightly integrated UCaaS and CCaaS solutions. Our focus is on simplifying business communications for customers globally by incorporating AI into every aspect of communication. We aim to eliminate communication barriers ac­ross different modes, devices and integrated tools. Our goal is to create adapti­ve, dy­na­mic and personalised communication experiences that align with how peo­ple prefer to work.