Vodafone India has launched the START STOP service for customers across all circles.
The service permits customers to subscribe or unsubscribe to various value added services by sending a text message to 321.
Says Kumar Ramanathan, CMO, Vodafone India, ?Today, the mobile is considered not only as a medium of communications but also a form of entertainment. Increasingly, customers want entertainment and information on the go and we want them to have full control on what services they want to consume. Our Start-Stop services will allow Vodafone customers to manage value-added services in an easy and instant manner.?
To activate, customers can SMS START to 321 to receive a list of content categories and reply with the category number to get the list of services. Customers can then reply with the selected service number to send activation request. To deactivate, customers can SMS STOP to 321 to receive a list of currently active services and reply with the selected service number to send the deactivation request.
