Vodafone India launches the Vodafone Delights 2 marketing campaign
The campaign offers Vodafone customers benefits on travel, lifestyle, dining and entertainment in partnership with other commercial establishments.
The telecom operator had originally launched Vodafone Delight 1 in 2011. As part of the new marketing campaign, Vodafone customers can avail of a special offer every month.
These benefits can be availed of by customers by sending a SMS or dialing a USSD code.
The new Vodafone marketing campaign has been designed by Ogilvy & Mather Mumbai.
This is a six-week long campaign. The operator will launch a series of films under the same and will be supporting the campaign with a 360 media plan using the television, radio, print, outdoor, on ground, digital and online mediums.
