India has rolled-out ?Be Smart? a mobile internet campaign for driving the usage of 3G data services in Mumbai.
The campaign communicates the need for synergising 3G technology with HSPA enabled handsets for an enhanced mobile internet experience. The ?Be Smart? initiative projects real life situations with popular mobile applications ranging from videos and music, navigation, social networking, online gaming, livestock market updates etc. It engages with the audience communicating the message of ?Smartphones are incomplete without Vodafone 3G.?
In addition, Vodafone India is also offering 3G data services starting at Rs 44.
Vodafone ?Be Smart? initiative is supported by an integrated multi-media campaign spread across several media such as radio, digital, print and outdoor.
Commenting on the initiative, Arvind Vohra, business head, Mumbai, Vodafone India said, ?Vodafone is the leading telecom service provider in Mumbai with over 6.5 million customers. A visible spurt in the demand for smartphones indicates a growing need for high speed connectivity. Basis our insights, we feel there is tremendous potential for customers using latest technology enabled handsets to adopt 3G on their phones to get the best experience.?
He adds, ?Be Smart initiative targets these smartphone users and we hope to intrigue, excite and educate them on the faster, smarter and better experience of using 3G on their handsets on the go. To generate additional buzz and excitement and stimulate engaging conversations, we have further innovated with a light digital ad at the moment of truth? as part of the integrated multi-media campaign for this initiative.??
