Vodafone Idea has launched a unique initiative #RechargeforGood with the aim to help digitally unconnected customers remain connected during the current times. The program enables every Vodafone and Idea customer to recharge for a friend, family or anyone who does not know how to recharge online or does not have access to the internet. This good deed will be rewarded with a cashback of upto 6 per cent on recharges done by an existing Vodafone or Idea customer for someone else through MyVodafone App or MyIdea App.
Commenting on the new #RechargeforGood program, Avneesh Khosla, marketing director, Vodafone Idea said, “The current situation has impacted a large number of our prepaid customers who have been unable to step out and recharge and/or do not have access to the internet to recharge digitally. As a telecom company, it is our constant endeavor to ensure seamless connectivity to all consumers even during these uncertain times. We are launching #RechargeforGood with the objective of enabling recharges for those subscibers who are having difficulty in recharging their phones during these unprecedented times. We appeal to all our digitally engaged Vodafone and Idea prepaid customers to do a good deed by undertaking one or multiple #RechargeforGood.“
How Vodafone Idea #RechargeforGood works:
– Existing prepaid customer logs in to My Vodafone App or My Idea App and does a recharge for any other Vodafone Idea Prepaid customer
– Post which the customer doing the recharge will get a cashback depending on the Recharge value
– The cashback coupon can be applied on the customer’s subsequent recharge
The Cashback offer is applicable only on recharges undertaken through MvVodafone App or MyIdea App.
#RechargeforGood offer goes live on April 9, 2020 for Vodafone customers and on April 10, 2020 for Idea customers. This offer will be valid till April 30, 2020.
This is yet another inititiave from Vodafone Idea on the back of a slew of initiatves launched by the company to help provide access to consumers when they need to be in touch with their near and dear ones.