Vodafone Idea has appointed Shabnam Syed as executive vice president of postpaid marketing as the telco increases focus on bringing high value customers to its network.

Syed has over 20 years of experience in marketing strategy, digital marketing & analytics, brand management.

Prior to joining Vi, Shabnam was working with GoAir as vice president- marketing and ecommerce.

On a related note, the telco recently onboarded Reema Jain as chief digital officer and Tanuja Rai Pradhan as head- consumer insights. It also appointed Sanjay Jolly as executive vice president (EVP) – technology, hub operations.