Comviva has announced a strategic partnership with VNPT Group, the telecom operator in Vietnam, to accelerate its customer value management program. As a part of the engagement, Comviva shall deploy its flagship MobiLytix Marketing Studio solution to deliver real-time, personalised, and contextual communications. Comviva shall also equip VNPT Group with its artificial intelligence (AI) workbench and Data Science solution (MobiLytix AIx) that offers pre-built machine learning (ML) models to accelerate time to market. The partnership has also involved COMIT Corporation who is Vietnamese overall solution partner for this engagement.

Commenting on the partnership, Dien Hy Ngo, deputy general director, VNPT Group, said, “We are delighted to partner with Comviva and build a next generation digital customer experience platform for our customers. The cooperation is in the initial stage of implementation and is expected to go live in the fourth quarter of 2022. We hope that our partnership with Comviva shall empower us to derive insights and deepen personalised services to customers.”

Meanwhile, Amit Sanyal, EVP and chief operating officer, Customer Value Solutions, Comviva, said, “We are thrilled to partner with VNPT Group in their transformation journey. With the rapid advancement in the digital economy, Comviva is leading the way with its continuous innovation on the customer experience platform. MobiLytix Marketing studio has a proven track record of customer success with its AI-driven next-generation capabilities to execute omni-channel high-impact marketing programs in real-time, for boosting revenue and customer lifetime value.” 

As per Dinh Long Nguyen, vice president, COMIT Corporation, “MobiLytix Marketing Studio platform will significantly transform the experience for VNPT customers. With the next generation AI-driven data science framework, marketing campaigns will be delivered in real-time with personalised and contextual messages. We are honored to be a part of the project that promises deep impact”.

MobiLytix is a leading marketing technology platform globally that unifies customer engagement, loyalty and rewards management, data science and intelligent AI driven automation capabilities within a single platform to execute campaigns real-time and at scale. By engaging customers with the right message, at the right time, across any channel, organizations can improve customer experience, increase customer lifetime value, and drive revenue growth. With over 200 million deployed customer base and clients achieving high incremental revenues, MobiLytix has a proven track record of customer success.