Vivo has announced that it plans to increase exclusive stores in India to over 650 by the end of 2022. At present, the company has over 600 exclusive stores and more than 20 experience centres in the country.
According to the company, the mainline retail channel has always been an essential part of its go-to-market strategy and it would continue to invest in the channel. Vivo opened its first experience centre in Gurugram. It is the first Vivo flagship store in the Delhi-NCR to combine product experience, sales and a service centre. With the launch of the experiential centre, the company aims to offer a distinct customer experience in the retail space. Customer will be able to experience complete range of Vivo products and accessories.
