As per industry sources, Vivo India is planning to increase smartphone production capacity in India to start exporting devices from the country in 2022. To this end, the company will make its flagship device, Vivo X80 series, in India where it plans to increase annual production capacity to 60 million devices per annum by end of this year from 50 million in 2021.
The move comes in the backdrop of company’s plan to start exporting products from India. Moreover, the move will also be able to cater to the demand of the Indian market as well as enable us to start exporting ‘made in India’ products.
Meanwhile, Vivo has committed to invest Rs 75 billion in India, out of which it has already invested Rs 35 billion by 2023. The company had invested Rs 19 billion till 2021 from the total outlay.
Also, according to market research and analysis firm IDC, as of first quarter (Q1) FY’2022-23, Vivo has 15 per cent market share in the Indian smartphone segment with shipment of 5.5 million devices. According to a Counterpoint research report, Vivo became the top 5G brand in the Rs 10,000-20,000 price bracket segment in the March 2022 quarter.