Vodafone Idea (Vi) has collaborated with Disney+ Hotstar to bring high-quality entertainment and a year full of Cricket to Vi customers. This coming-together aims to bring the best of video content to Indians across the two most popular genres of Entertainment and Cricket.
Commenting on the partnership with Disney+ Hotstar, Avneesh Khosla, CMO, Vi, said “Cricket is a religion in India – The mass appeal and the sheer passion it evokes amongst fans is unparalleled. In line with our partnership driven content strategy, I am now delighted to announce our association with Disney+ Hotstar that gives our customers access to all the cricketing action all through the year, along with the best of entertainment that Disney+ Hotstar offers through Hotstar Specials, Hotstar Multiplex, and all global movies & shows. With this initiative, we want to provide all Vi consumers the opportunity to watch the best of cricketing action live on Vi Giganet – India’s fastest 4G network.”
Further, Prabh Simran Singh, EVP, Disney+ Hotstar, said, “Our philosophy is to bring World’s best entertainment to every Indian, and we are delighted to collaborate with Vi to make Disney+ Hotstar VIP accessible to their users across the country. With the packed calendar of exciting cricket action this year – combined with the high-quality impactful stories Disney+ Hotstar offers – we are delighted to entertain Vi’s large customer base of Indians throughout the year. This is yet another step for Disney+ Hotstar in our journey to create & lead the video subscriptions category in the country.
For Vi Prepaid users: Vi is launching 3 new unlimited recharge plans + 1 data only plan that will offer the 1-year Disney+ Hotstar VIP subscription as a bundled benefit. All new and existing customers will be able to avail of the offer with these recharges, starting March 10, 2021.
For Vi Postpaid Users: Very attractive offers on plans with rentals of Rs 499 and above giving 1-year Disney+ Hotstar VIP subscription on existing plans along with all the other benefits. Vi customers on other plans can switch to any of these plans and avail of the offer.