Vodafone Idea Limited (Vi) has announced the launch of ‘Vi Music Events’ on the Vi App, in association with Hungama Music. With this, Vi customers can listen to live performances by their favourite artists every Friday. Vi customers can groove to their trending songs and performances for almost one hour duration concerts.

Launching the Music Concerts, Avneesh Khosla, CMO, Vi, said, “Vi Music Events is a curated offering that gives Vi customers a unique opportunity to get enthralled by fabulous performances by the best in the music world, every Friday, and at the comfort and convenience of their place. Bringing the best form of music entertainment for our customers, we have curated an unparalleled lineup of eclectic performances by the best and biggest performers with a national and global fan following, in partnership with Hungama. With this strategic initiative, we intend to widen the scope and depth of our digital content offerings to let our users do more and get more on the Vi app.”

Meanwhile, Siddhartha Roy, CEO, Hungama Digital Media, said, “Hungama’s partnership with Vi aims to give immersive live experiences to our audiences, with 52 spectacular digital performances by leading artists from across the country on Hungama Music on Vi app. Hungama is all set to expand the depth and diversity of our offerings for our consumers.”

Further, talking about the collaboration with Vi on this intimate concert experience, Indian Ocean said, “With the wave of digitisation taking the world by storm, we are excited to be a part of Hungama C1 – Vodafone Idea External Live on Vi Music Events that offers the audience an immersive musical experience from the comforts of their homes. We look forward to our fans and followers to enjoy a holistic musical concert experience through this association.”

Additionally, singer Sunidhi Chauhan talks about the musical collaboration saying, “Music has the power to entertain, to heal, to bring a change and give an ultimate experience to the audience. I am very excited to associate with Hungama Live on Vi Music Events, perform for my fans and reach a wider audience through this platform. I look forward to performances by my fellow artists as well and hope that the audience keeps coming back for more.”