Vodafone Idea Limited (Vi) has rolled out 300 new-format ‘Vi Shops’ across multiple towns in Maharashtra, Tamil Nadu, Kerala, West Bengal and Uttar Pradesh West, in line with its expansion blueprint to digitally connect the rural population. The company plans to further strengthen its local presence and enhance engagement with mobile users by expanding its retail footprint to cover more rural markets in the coming months.
The ‘Vi Shops’ concept for tier III towns is intended to deliver a uniform experience to local customers, enabling quick support and handholding. The design of the new format store is in line with signature elements that define existing Vi Stores in urban locations. With this, the company also intends to strengthen engagement with rural consumers with the slew of offerings, curated as a result of partnerships with domain experts in areas such as jobs and skilling, government exam preparation, and English language skills, among others.
