With an aim to provide enriched entertainment to its customers in India, Vodafone Idea Limited (VIL), India’s leading telecom operator has announced a strategic partnership with Viacom18’s premium subscription led video on demand streaming service, VOOT Select, to offer premium content on its digital platform- Vi Movies and TV app.
Under this partnership, aimed at bolstering the growth of digital ecosystem in India, customers of Vodafone Idea can now enjoy the curated content offering of VOOT Select, with a seamless viewing experience on their Smart phones.
To strengthen current content offering on Digital platform – Vi Movies & TV app, the partnership will give customers access to hours of exclusive content pieces from Voot Select. Vi customers will also now have full access to watch premium Hindi Shows of Colors & MTV.
Vi users can also enjoy a host of International shows. With continuous content addition, users can look forward to an exciting library of content that will keep them entertained 24/7. Voot Select, through its immersive content slate across genres offers a great value for India’s screenagers seeking diverse content experiences.
Speaking about the partnership Avneesh Khosla, chief marketing officer, Vi said, “We are excited to partner with Voot Select and provide unique content propositions to our customers to ensure that they keep coming back to us for more. Digital content consumption has sky rocketed in past few months with users moving towards OTT platforms and guzzling content, especially entertainment. Vi is a brand in tune with the needs of the customers, in these ever-changing times. This collaboration with VOOT Select reflects our commitment to offer the best and latest to our customers. The VOOT Select library is currently exclusively available on Vi and we are excited to bring this wide array of content to our users.”
Meanwhile, Ferzad Palia, head, VootSelect, Youth, Music and English Entertainment, Viacom18, said, “Voot Select has very rapidly risen to become India’s fastest growing premium video streaming service. With one of the most powerful and diverse content offerings in the business, we are delighted to now extend our service to subscribers of Vi on the Vi Movies & TV platform. Our ‘Made For Stories’ offering is sure to delight audiences across the country”
Further, Amit Arora, president- India & South Asia, IndiaCast Media Distribution Private Limited added, “We are delighted to announce that our channels are now available on Vodafone Idea. This marks the dawn of a great partnership to bring cutting edge content to the viewers across India. We stand by our commitment to entertain all generations with the diverse genres of channels that we distribute. Our collaboration with such a leading telecom player shall aid to reinforce the faith viewers have in us. We shall continue to work closely with Vodafone Idea to build our association from strength to strength.’’
