Vodafone Idea (Vi) has introduced a new service for its customers, enabling them to conveniently do their recharges and pay bills anywhere, anytime. Vi customers can now enjoy on the spot seamless payments and recharges through its AI powered Virtual Agent VIC on its digital assets and also on WhatsApp.

Vi postpaid and prepaid customers can now avail this personalised digital payments service which works across all payment gateways / UPI. Vi prepaid customers can recharge with any prepaid pack instantly in just two clicks from the virtual agent VIC, including WhatsApp.

This initiative is in line with Vi’s intent to make its customer’s life simpler, faster and provide a personalised user experience on digital payments. In addition, this personalised user experience on digital payments aligns with the evolution of mobile-based consumer behavior and drives a healthy adoption.

Earleir in 2020, Vi became the first operator to introduce service chatbot VIC on WhatsApp – an AI-powered digital customer service and support virtual assistant. VIC enables Vi customers to get instant response on a host of service requirements including bill payments, recharges, VAS, plan activation, new connection, data balance, bill requests and much more.

As per the telco, VIC is intuitive, simple-to-use, secure and allows customers to converse with Vi by leveraging the power of AI.