Vodafone Idea Limited (Vi) has added over 130 new format ‘Vi Shops’ in  tier 3 locations across 20 districts in West Bengal. Ramping  up its retail footprint, 130 Vi Shops have been launched within a span of 45 days in towns like Asansol, Bankura, Bud Bud, Haldibari, Kashipur, Radhanagar, Sandeshkhali, to name a few.

Vi has aggressively ramped up Vi Shop numbers across West Bengal with an intent to deliver a uniform Vi experience to local customers as well as enable quick support and handholding. 330 Vi Shops have been rolled out in the state since November 2022. The modern design of the new format Vi Shops is in line with signature elements that define existing Vi Stores in urban locations. Vi Shops offer the entire bouquet of Vi prepaid products and services and enable an enhanced customer experience and closer engagement.

Commenting on the deployment, Abhijit Kishore, chief operating officer, Vi , said, “We have found that there is still a large segment of customers, beyond metros, who prefer the comfort and familiarity of face-to-face service. We have taken a renewed approach to our rural retail strategy and moved closer to customers by introducing the concept of Vi Shops across multiple small towns and tier 3 markets. We have scaled up to 330 Vi Shops in Rural West Bengal, under one of the fastest retail expansion exercises in the country. I would like to wish all the Residents of West Bengal Shubho Noboborsho. Please visit your nearest Vi Shop to access prompt and personalised service through trained personnel in welcoming surroundings.”