Tata Teleservices Limited (TTSL) has unveiled an integrated technology-agnostic structure to leverage emerging market opportunities.
The company will provide its products and services under one common brand, TATA DOCOMO, across the CDMA and GSM platforms. This marks TATA DOCOMO?s foray into the CDMA space, and all TTSL customers will be migrated to TATA DOCOMO from today.
The company has consolidated all organisational assets, such as spectrum, retail touch-points, its digital footprint and consumer franchises across technology platforms under a single brand, TATA DOCOMO.
?These are exciting times at TTSL and mark the company?s evolution from being just an access provider to a multi-platform telecom applications and solutions organisation, with one single brand, TATA DOCOMO, for customer connect. This is the birth of Telecom 2.0,? commented Deepak Gulati, executive president, mobility business, TTSL.
?Our new strategy will unify our brands and unlock the synergies across the CDMA, GSM and 3G platforms,? he added.
The company is planning significant investments to upgrade its CDMA network to deepen and widen the existing footprint.
TTSL has also put in place a new integrated go-to-market approach?across the sales, marketing and customer service domains. For instance, the company?s 3,000-plus-strong CDMA retail footprint will now become accessible for GSM as well, and vice versa, etc.
TTSL also unveiled the Photon Max service on the TATA DOCOMO platform. Tata Photon Max is currently available in Mumbai, Kolkata, Delhi, Hyderabad and Chennai, with another 22 key cities across the country set to be mapped by the end of the year.
Photon Max is available to consumers under two schemes. In one, the product is being launched at an introductory price of Rs 1,999, with Rs 750 as monthly rental and 1.5 GB of free data usage. Additional data usage will be billed at Re 0.50 per MB.
In a second bundled offer, the customer will pay Rs 3,999 upfront to purchase the device and 1 GB of data usage per month will be free for five months. Any usage beyond 1 GB per month will be billed at Re 0.50 per MB.
