The Telecom Sector Skill Council (TSSC) – India’s premier skill development institution for ICT, have partnered with Samsung Electronics Co. Ltd. and National Skill Development Council (NSDC) to skill 50,000 candidates over the next few years in India. This is one of the largest of its kind skill development projects in our country. The project titled “Samsung DOST” is an initiative under Samsung’s Corporate Social Responsibility (CSR) efforts.

This initiative aims to train 50,000 candidates in the role of In-Store Promoter. An individual at this job demonstrates and highlights the product FAB (Features, Advantages & Benefits) to walk-in customers; offering them the opportunity to experience the product(s) on display; respond to queries on product and services. The pilot program will train 2,500 candidates over a period of one year. The pilot program which will be executed at 120 NSDC approved training centres across India. This will include 200 hours of blended online and classroom training and 5 months of on-the-job training (OJT) at Samsung retail outlets.

Commenting on the development, Arvind Bali, CEO, TSSC, said, “This is a novel initiative by Samsung for skill development in the ICT domain. India is poised to become the global hub for ICT manufacturing & services as well as a provider of the skilled frontline workforce. By creating an opportunity for our youth, this project will surely go from strength to strength and fulfil the skill requirements of the industry.”

TSSC will be conducting quality assurance through overall assessments and certification of the candidates. The assessment will be conducted after the participants complete their OJT period. TSSC will supervise the training to ensure National Skill Qualification Framework (NSQF) standards are maintained across all locations, assessments, and certifications.

“We have also created additional digital content free of cost for the participants for their future reference in their career” he added.

The initiative is aimed at candidates who are 12th pass outs and will train them in skills like customer engagement, managing sales counters, handling customer queries, product demonstration, selling skills and most importantly post-COVID etiquettes.