The Telecom Regulatory Authority of India (TRAI) has written to key ministries, associations like Cellular Operators Association of India (COAI), NASSCOM and nodal agencies like National Informatics Centre (NIC) asking them to ensure smooth implementation of its new regulations on bulk messages after March 31, 2020.

According to industry sources, NIC has assured TRAI that it is in a state of readiness to assist government organisations and agencies, and resolve any issues, as new rules for commercial messages come into force.

As part of this outreach program, TRAI has reached out to industry associations and all government organisations that are availing benefits of concessional SMSes. This is in addition to outreach to key central ministries, and chief secretaries of states on the issue.