The Telecom Regulatory Authority of India (TRAI) has reached out to the Reserve Bank of India (RBI), and other sectoral regulators to push entities, including banks, businesses and insurance companies, to register for the TRAI’s Digital Consent Acquisition (DCA) process.
DCA is a unified platform to seek, maintain and revoke the consent given by customers towards receiving commercial communication from businesses. It further enables senders such as banks, insurance companies and other entities, called ‘Principal Entities’ (PEs) to send promotional communications over SMS and voice to customers irrespective of their DND status.
To enhance message traceability, TRAI has mandated that the trail of all messages from senders to recipients must be traceable from November 1, 2024. Any message with an undefined or mismatched telemarketer chain will be rejected.
Furthermore, TRAI had mandated telcos to migrate telemarketing calls starting with 140 series to online DLT platform latest by September 30, 2024 for better monitoring and control.
