The Telecom Regulatory Authority of India (TRAI) has issued the Telecom Commercial Communications Customer Preference (13th Amendment) Regulation, 2013, say news reports. These guidelines are aimed at tightening the framework against unsolicited commercial communications (UCC).
As per the amendment, TRAI will impose a penalty of Rs 5,000 for each unsolicited call or SMS on the operator whose network is used for such communications. In addition, the regulatory authority will also blacklist the banks, insurance firms and builders who are found violating the said norms.
TRAI has asked operators to implement the guidelines within 15 days, failing which the regulatory authority will take action against the defaulting operator after serving two notices.
