The Telecom Regulatory Authority of India (TRAI) has dismissed the claims made by telemarketers that blockchain provider Tanla Solutions has an unfair competitive advantage.

According to TRAI, the allegation is unsubstantiated and holds no ground.

In response to a petition filed by Venets Media in the Delhi High Court (HC), TRAI has said that technology driven solutions have been adopted to protect consumers’ data by telecom service providers under the TCCCPR-2018 regulation to curb the menace of spam SMS. Further, it added that the regulation does not prescribe any boundation on the principal entity or entities with telemarketing functions to register with or use services of any particular access provider. It has been left to be decided by the market forces.

TRAI said that Venets Media did not participate in the exhaustive, two year long consultation process when the regulation was being framed and has filed a lawsuit basis imaginative concerns. In response to this, the company has said that there was no participation from there side as they were not told that suddenly we will be asked to submit our customers’ critical information to a private player with similar business interests.

The High Court has notified the next hearing on the matter on June 24, 2020.

Recently, telemarketers claimed that Tanla Solutions is itself a telemarketer, controlling 40 per cent of the market. Tanla is an implementing partner of the distributed ledger technology (DLT) for Bharti Airtel, Vodafone Idea and Bharat Sanchar Nigam Limited. Telemarketers fear Tanla will be able to monitor promotional, transactional and commercial service SMSes that may give it an ‘unfair competitive advantage’ over smaller firms.