Over the past year, the mobile industry has continued to expand – and evolve – apace. In the wake of the consumer smartphone/tablet boom, the mobile device has moved far beyond a means of person-to-person communications into an interface through which consumers engage not merely with content and services on the device, but beyond it. Furthermore, critically, it enables service providers to engage with those consumers, and with an ever increasing degree of sophistication.
The combination of rapid evolution of the technologies underpinning mobile devices allies to their introduction across an ever-increasing range of verticals, in tandem and isolation, presents a wealth of challenges and opportunities for both established players and new entrants. It also results in the emergence of new trends across key subsectors of the mobile industry.
In this trends document, Juniper Research provides its assessment of what they believe will be the critical developments over the coming year, developments that will impact upon – and be driven by – both players across the value chain and the consumers themselves.
The main trends include:
? Big Data to Become Big Business
? Smart Glasses & Other Wearables: 2013, the year of ?announcements?
? BYOD trend on the rise, as security issues escalate
? Retail to embrace the in-store mobile strategy
? Operators to adopt seamless Wi-Fi and LTE connectivity
? Mobile becomes the connectivity hub
? The year of Microsoft
? The multi-screen, seamless user experience becomes a reality
? New mobile and tablet form factors to emerge
To read the complete report, click here
