Telecom operators have witnessed slow uptake of 3G services, say news reports. For example, while Bharti Airtel has seven million 3G subscribers, only 30-35 per cent of these are active on the platform.
Similarly, Idea Cellular has said that a fourth of its 2.5 million 3G subscribers do not use the service regularly.
Also, TATA DOCOMO, which has two million 3G subscribers, says that 3G adoption is expected to be low.
According to Deepak Gulati, executive president, mobility business, with the company, ?The adoption of 3G has been picking up gradually, especially as consumers get to experience it and understand the impact it can have on their lifestyles, even lives.? Gulati adds that various external factors, such as smartphones and relevant applications will influence 3G growth, and expects the 3G ecosystem to mature by 2015.
Meanwhile, according to industry estimates, Idea has gained the most in increased contribution from data revenues. Its data revenues have gone up by 1.2 per cent to 13.2 per cent.
It is followed by Vodafone Essar, as its data revenue contribution is 12.9 per cent since the 3G launch.
Bharti Airtel, which launched 3G services during the same time, saw a 0.5 per cent drop in the data revenue contribution.
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