According to a report by PwC, telecom companies in India are bullish about the potential of generative artificial intelligence (GenAI), but are unsure of the return on investment (Rol) prospects.
The report mentioned that 68 per cent respondents in technology sector view GenAl as a long-term disruptive force, followed by media and entertainment at 51 per cent, and telecom at 40 per cent.
As per the report, 65 per cent telecom, media and technology (TMT) respondents have already implemented at least one GenAl application and almost half of these companies have outlined a comprehensive strategic roadmap for GenAl implementation. Among the companies which have rolled out their initial GenAl solution in the TMT sector, the focus is primarily on product/service enhancement, at 97 per cent and 80 per cent respectively, while the telecom sector emphasises cost optimisation (100 per cent).
The report highlighted that nearly 30 per cent telecom sector respondents are uncertain about when they will achieve their desired RoI. Meanwhile, 32 per cent technology sector respondents anticipate to realise the desired Rol within the next year.
It stated that as GenAl becomes more autonomous, prominent concerns are emerging about control, safety, and accountability. The companies may face significant challenges related to addressing ethical issues such as bias and discrimination, preventing misuse and overuse, protecting data privacy and copyright, and ensuring transparency and explainability in complex algorithms.
