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The Tata Consultancy Services (TCS?s) ?Generation Y? study has revealed that young crowd is fast changing the communication paradigm by quickly adopting new modes of networking using social platforms like Facebook, Twitter as well as tools like instant messaging and chat.
The findings of the TCs?s GenY survey 2011-12 covering 12,300 high school students across 12 Indian cities reveals that smart devices and online access are making GenY ?instant connectors?. This is transforming the way tomorrow?s professionals are conducting their academic and social lives.
As per the survey findings eight out of every 10 high school students own mobile phones and more than 40 per cent use mobile phones to access the internet (compared to just 12 percent in 2009). While PCs continue to dominate internet access for students (68 percent) at home, one in two said they used laptops as well.
The TCS Survey observes that increasingly India?s urban GenNet is turning to text and chat as alternatives to voice. Fifty per cent of those surveyed in metros said they used SMS the most to communicate while 45 percent used Instant Messaging and 38 percent used FB or Twitter all significantly higher than the number of students in metros who said they used email (34 per cent) for the same purpose.
Reflecting poorer connectivity levels, use of email (55 per cent) in mini-metros continues to higher than metros (34 per cent). Lower access to bandwidth also means that In Mini metros e-mail continues to be more popular for communication among high school students than SMS (23 per cent), IM (22 percent) and social networks (17 per cent).
