TATA DOCOMO, in partnership with Hugama Mobile has launched the Endless Music value added service for customers in Karnataka. This facility will be available to all prepaid GSM subscribers through the electronic voucher distribution platform.

Valid for 30 days, customers will have to purchase a recharge voucher priced at Rs 48 and then dial 59090 to access 300 free minutes of music. Similarly, with the vouchers priced at Rs 92 and Rs 131, customers can avail of 600 and 1,000 free minutes of music, for 30 and 60 days respectively. The subscription will expire when the minutes or the validity lapses.

Commenting on the launch of the service, Rishimohan Malhotra, head, value added service marketing, TATA DOCOMO, said ?We have been investing in developing alternate channels of discovery to deliver content and offerings across all available physical, virtual and digital resources. The launch of Endless Music service via EVD is in keeping with the company?s tradition of transparent transactions and customer satisfaction which shall meet the individual needs and requirements of our consumers.?